Snap Digital specializes in design and implementation of strategic website, keyword, contextual and integrated display and remarketing campaigns that are affordable a must for all companies to be competitive in today's digital landscape. This is the service on which we built the foundation of our business.
According to Forrester Research, 96% of people that visit a website leave without completing the action or purchase intended. Recapturing audience attention through retargeting is a highly effective marketing tactic that all companies with a website selling a product or service should be using.
Retargeting is the process of capturing and tagging your site visitors and serving them with relevant content after they leave your site in an effort to reengage them and bring them back or to have them complete an intended task. By using strategic retargeting strategies you can often drive the outcome that you want to occur from those who have already expressed an interest in your products or services. They could be checking their email, reading the news on a newsfeed, checking the weather on the weather app on their phone or watching a YouTube video … and there you are with ads that are relevant to where they have already shown an interest. It could be a reminder to complete an action they had started, a new piece of content or an offer to further a buying decision, basic branding of your company, product or service.
Retargeting provides the opportunity to:
*Turn bounced website visitors into leads.
*Increase brand recall and increase branded searches.
*Increase repeat visitor rates and engagement.
*Increase the effectiveness of search engine optimization (SEO) and content marketing.
You can't afford to be forgettable. Website retargeting keeps you in front of your hottest leads and current customers. Don't let an interested customer forget about you. Call us today for a consultation on how retargeting can be implemented for your business.